Peranan Instagram dalam Membentuk Kesedaran Milenial Kepada Pembayaran Zakat Pendapatan
The Role of Instagram in Forming Millennium Awareness in the Payment of Income Zakat
Keywords:
Instagram, Kesedaran, Teori Gelagat TerancangAbstract
Generasi milenial menggunakan platform media sosial dalam perhubungan harian. Instagram telah menjadi satu platform yang paling popular dalam kalangan mereka. Oleh itu, objektif kajian ini adalah untuk mengkaji peranan media sosial Instagram dalam mempengaruhi pengetahuan generasi milenial terhadap kewajipan membayar zakat pendapatan. Selain itu, kajian ini juga bertujuan untuk mengkaji hubungan tahap pengetahuan terhadap kesedaran, niat dan gelagat pembayaran zakat pendapatan. Kajian ini mengaplikasikan Teori Gelagat Terancang dengan menggunakan model persamaan berstruktur. Melalui kaedah pensampelan rawak mudah terhadap responden yang tinggal di Lembah Klang, sebanyak 275 soal selidik telah berjaya diperoleh. Hasil kajian mendapati kaedah penyampaian maklumat dalam bentuk video lebih berkesan berbanding kaedah pempengaruh dan pengimejan dalam mempengaruhi pengetahuan responden. Kajian ini juga mendapati bahawa tahap pengetahuan secara signifikan mempengaruhi tahap kesedaran dan niat responden. Walau bagaimanapun, pemboleh ubah niat tidak memberi kesan secara signifikan kepada gelagat berzakat. Berdasarkan dapatan tersebut, institusi zakat perlu menggiatkan dalam penggunaan media sosial untuk memupuk kesedaran awal generasi muda terhadap tanggungjawab membayar zakat.
Downloads
References
Al-Quran.
Ajzen, I. 1991. The Theory of Planned Behavior. Organizational Behaviour and Human Decision Process. 50: 197-211.
Ahmad Hidayat Buang & Saidatul Badrul Mohd Said. 2014. Pentadbiran Zakat dan Kesedaran Masyarakat Islam Membayar Zakat di Daerah Kota Belud Sabah. Sains Humanika. 2(1): 125-134.
Aza Shahnaz Azman, Norzalina Zainuddin & Latifa Bibi Musafir Hameed. 2014. Keberkesanan Medium Maklumat Sebagai Perantaraan Terhadap Potensi Berzakat: Kajian Kes Golongan Muda (Pelajar IPT). E proceeding of The Conference on Management and Muamalat. hlm. 321-328.
Adibah Abdul Wahab & Joni Tamkin Borhan. 2014. Faktor Penentu Pembayaran Zakat Oleh Entiti Perniagan di Malaysia, Satu Tinjaun Teori. Jurnal Syariah. 2(3): 296-322.
NapoleanCat. 2021. Facebook User In Malaysia.. https://napoleoncat.com/stats/facebook-users-in-malaysia/2020/11. [8 Disember 2020].
United State Bereau. 2015. Millenials Outnumber Baby Boomers and Are Far More Diverse. United State Census Bureau Reports. https://www.census.gov/newsroom/press-releases/2015/cb15-113.html [ 24 Februari 2021].
Bakhshi, S, Shamma, David. A, & Gilbert, E. 2014. Faces Engage Us: Photos with Faces Attract More Likes and Comments on Instagram. Toront, April.
Sayyed, B.J.W & Gupta, R. 2020. Social Media Impact: Generation Z and Millenial on the Cathedra of Social Media. 8th International Conference on Reliability, Infocom Technologies and Optimization (Trend and Future Directions) (ICRITO). Amity University, Noida, India, 4-5 Jun.
Simpson, C.S, Manago, A, Gaggi, N & Lynch, K.G. 2018. Why Do College Students Prefer Facebook, Twitter or Instagram? Site Affordance, Tension Between Privacy and Self-Expression and Implication for Social Capital. Computer in Human Behavior. 4(86): 276 – 288.
DataReportal. 2020. Digital 2020: Malaysia.. Hootsuite, 49. https://datareportal.com/reports/digital-2020-malaysia [ 9 Disember 2020].
Doktoralina, C.M, Bahari, Z, Hassan, S.A, Ismail, N.A & Mardiyah, S.A.L. 2020. Hashtags As a Way to Expediate the Zakat Supply Chain. Uncertain Supply Chain Management. 7(8): 197-206.
Forsey, C. 2020. The Top 5 Reasons Brands Make Videos. Hubspot. https://blog.hubspot.com/marketing/reasons-brands-use-video-research [6 Disember 2020].
Hairunnizam Wahid, Mohd Ali Mohd Noor & Sanep Ahmad. 2005. Kesedaran Membayar Zakat: Apakah Faktor Penentunya? 12(2): 171-189.
Hair, J. F, Hult, G. T. M, Ringle, C. M & Sarstedt, M. 2017. A Primer on Partial Least Squares Structural Equation Modelling (PLS-SEM) (Second Edi). Los Angeles: SAGE Publication.
Henseler, J, Ringle, C & Sarstedt, M (2016). Testing Measurent Invariance of Composite Using Partial Least Squares. International Marketing Review. 33, 405-431.
Illi Hadri Khalid. 2018. Malaysia Negera ke-9 Paling Aktif Media Sosial, Hootsuite. https://www.astroawani.com/gaya-hidup/malaysia-negara-ke9-paling-aktif-media-sosial-ke5-paling-ramai-guna-edagang-laporan-166998 [28 Januari 2021].
Lim, X. L, Aifa Rozaini Mohd Radzol, Cheah, JH & Wong, M.W. 2017. The Impact Of Social Media Influencer on Purchase Intention and The Mediation Effect of Customer Attitude. Asian Journal of Business Research. 7(2): 19-36.
Lee, K.L. 2016. Malaysians are the Most Active Instagram Users in Asia Pacific. The Star. https://www.thestar.com.my/tech/tech-news/2016/09/29/malaysians-are-the-most-active-instagram-users-in-apac/ [28 Januari 2021].
Muhammad Norazam Nordin, Adam Badrulhisham & Mohamad Firdaus Mohd Isa. 2019. Pengetahuan Umum Pembayar Zakat: Suatu Tinjauan di Negeri Melaka. Jurnal Maw’izah. 2: 61-70.
Muhsin Nor Paizin. 2014. Amalan Dakwah Zakat di Wilayah Persekutuan Malaysia: Satu Pemerhatian. Proceeding of the International Conference on Arabic Studies and Islamic Civilization iCasic 2014. Kuala Lumpur. hlm. 482-489.
Mohd Ali Mohd Noor, Hairunnizam Wahid & Nor Ghani Md. Nor. 2004. Kesedaran Membayar Zakat Pendapatan di Kalangan Kakitangan Profesional Universiti Kebangsaan Malaysia. Jurnal Islamiyyat. 26(2): 59-67.
Moran, G, Muzellec, L & Johnson, D. 2018. Message Content Features And Social Media Engagement: Evidence from The Media Industry. Journal of Product and Brand Management. 29(5): 533-545.
Nur Nazira Rahim, Hasanah Abd Khafidz & Zulkifli Aini. 2019. Pembelajaran Zakat Atas Talian. Jurnal Pengurusan dan Penyelidikan Fatwa. 17(2): 185-199.
Noor Hashimah Mohd Shafie & Amizawati Mohd Amir. 2018. Kesan Faktor Individu Dn Faktor Persekitaran Terhadap Pematuhan Zakat Pendapatan. International Journal of Business, Economic and Law. 15(3): 11-18.
Nur Barizah Abu Bakar & Hafiz Majdi Abdul Rashid. 2010. Motivation of Paying Zakat on Income: Evidence from Malaysia. International Journal of Economics and Finance. 2(3): 76-84.
Nunnally, J.C. & Bernstein, I.H. (1994). The Assessment of Reliability. Psychometric Theory. 3, 248-292.
Nurita Afridiana, Abdu Rahman & Kartika Sugih Ningsih. 2018. Kidz Jaman Now Effect: How Millennials’ Opinion Leader in Social Media Can Influence Their Followers’ Intention to Pay Zakat. International Conference of Zakat 2018 Proceedings. hlm. 13-20.
Ram Al Jaffri Saad, Zainol Bidin, Kamil Md. Idris & Md Hairi Md Hussain. 2007. Gelagat Kepatuhan Zakat Perniagaan. Fakulti Perakaunan, Universiti Utara Malaysia.
Ram Al Jaffri Saad, Zainol Bidin, Kamil Md Idris & Md Hairi Md Hussain. 2010. Faktor-faktor Mempengaruhi Gelagat Kepatuhan Zakat Perniagaan. Jurnal Pengurusan. 30: 49 – 61.
Robinson, S, Wheeler, R & Damron, T. 2019. Higher Education Institutional Use of Instagram. Institute for Global Business Research Conference Proceeding. hlm. 184-188.
Simpson, C.S, Manago, A, Gaggi, N & Lynch, K.G. 2018. Why Do College Students Prefer Facebook, Twitter or Instagram? Site Affordance, Tensions between Privacy and Implication for Social Capital. Computer in Human Behaviour. 86: 276–288.
Sofia Hayati Yusoff, Rosniwati Hussin, Fauziah Hassan & Kasim Ramli. 2018. Keberkesanan Media Memmpromosikan Zakat Pendapatan Sebagai Alternatif Kepada Cukai Pendapatan. Journal of Islamic Science and Humanities. 5(13):49-58.
Suruhanjaya Komunikasi dan Multimedia Malaysia. 2018. Kajian Pengguna Internet 2018.
Teh Suhaila Tajuddin, Aza Shahnaz Azman & Noraini Shamsuddin. (2016). Zakah Compliance Behaviour on Income Among Muslim Youth in Klang Valley. Jurnal Syariah. 24(3): 445-464.
Downloads
Published
Issue
Section
License
Copyright (c) 2021 e-Jurnal Penyelidikan dan Inovasi
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
