Pelancongan Digital Berteraskan Nilai: Potensi Aplikasi Realiti Luasan (Augmented Reality) Berbahasa Arab Untuk Pelancong Muslim di Selangor
Realiti Luasan (AR), Pelancongan Digital Islamik, Bahasa Arab, Nilai Islam, Selangor
DOI:
https://doi.org/10.53840/ejpi.v12i4.306Keywords:
Realiti Luasan (AR), Pelancongan Digital Islamik, Bahasa Arab, Nilai Islam, SelangorAbstract
Kajian ini bertujuan meneroka potensi penggunaan teknologi Realiti Luasan (Augmented Reality, AR) berbahasa Arab dalam memperkukuh nilai kemanusiaan dan prinsip Islam dalam sektor pelancongan di Selangor. Kajian ini menggunakan pendekatan konseptual dengan sokongan analisis literatur terkini dan cadangan reka bentuk awal model prototaip aplikasi yang dinamakan AR Jawlah. Melalui analisis kandungan terhadap kajian lepas, dapatan menunjukkan bahawa integrasi teknologi AR dengan elemen bahasa Arab berupaya meningkatkan pengalaman pelancong Muslim melalui penyampaian maklumat yang lebih relevan, kontekstual, dan berteraskan nilai Islam. Selain berfungsi sebagai medium komunikasi dan panduan perjalanan, aplikasi ini turut berpotensi menyampaikan mesej nilai seperti taʿāruf (saling mengenali), penghormatan budaya, dan kesedaran rohani secara lebih berkesan. Kesimpulannya, penggabungan teknologi AR dan bahasa Arab mampu memperkayakan pengalaman pelancongan Islamik serta membezakan penawaran pelancongan berasaskan nilai di Selangor. Kajian ini mengesyorkan pembangunan aplikasi pelancongan digital Islamik berbahasa Arab sebagai strategi inovatif bagi menyokong kelestarian ekonomi pelancongan, memelihara warisan budaya, dan memperkukuh nilai insaniah dalam ekosistem pelancongan digital.
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