ABDUL MANAN, Kamaruzzaman; ABD RAHMAN, Ahmad Iksan; AHMAD TAJUDDIN, Siti Nor Amalina; RAMA CHANDRAN, Kayathre. Keberkesanan Strategi Perhubungan Awam terhadap Ekuiti Jenama: Perspektif Warga Tentera Udara Diraja Malaysia: Effectiveness of Public Relations Strategies on Brand Equity: Perspectives of Royal Malaysian Air Force Personnel. e-Jurnal Penyelidikan dan Inovasi, [S. l.], v. 12, n. 3, p. 63–75, 2025. DOI: 10.53840/ejpi.v12i3.250. Disponível em: https://ejpi.uis.edu.my/index.php/ejpi/article/view/250. Acesso em: 16 apr. 2026.